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Changes in corporate practice are essential to achieve progress in meeting the obligations and activities under the Danube River Protection Convention. The cooperation with the business and industry sectors is important for the long-term success towards achieving sustainable water management. The ICPDR has therefore launched the 'Business Friends of the Danube'.

Cooperation with business has increasingly been seen as necessary and positive for the ICPDR in reaching the goals established under the DRPC.

As has been stated in the ICPDR Guidelines for Cooperation with Business, changes in corporate practice are essential to achieve progress in meeting the obligations under the DRPC. During recent years the ICPDR took initial first steps to cooperate with business. This cooperation has been beneficial in creating positive actions at the local level (i.e. joint actions on Danube Day, river clean-ups, and specific local actions) and constructively using the strengths (i.e. marketing) of the business sector together with the ICPDR strengths as an international organization active throughout the Danube.

Business Friends of the Danube

In 2008, the ICPDR has entered a new area of cooperating with the business sector by launching the 'Business Friends of the Danube'. This initiative has been put into life jointly together with The Coca-Cola Company, Coca-Cola Hellenic and the Austrian Broadcasting ORF. In 2009, Borealis joined the 'Business Friends of the Danube'.

Longterm Co-operation with Coca-Cola

In June 2005, the ICPDR singed a Memorandum of Understanding with The Coca-Cola Company and its largest European bottler Coca-Cola Hellenic, for the joint protection and preservation of the Danube River. Under the agreement, an extensive range of activities have been initiated to promote public awareness (Danube Day Celebrations) and support conservation projects in six countries in which The Coca-Cola Company and Coca-Cola Hellenic have substantial operations and business presence (Austria, Bulgaria, Croatia, Czech Republic, Germany, Hungary, Moldova, Romania, Serbia, Slovakia, Slovenia and Ukraine). So far the cooperation has proved to be very successfull. More joint initiatives are under way, such as the development of the DANUBE BOX, education material to be used by teachers.

Co-operation with the Alcoa Foundation

Alcoa, the world’s leading producer of primary and fabricated aluminium, provides substantial support for pollution monitoring work in transboundary areas. In 2002, the ALCOA Foundation donated a Total Organic Carbon/Total Nitrogen analyzer to National Institute for Marine Research and Development (NIMRD) in Constanta, Romania.

Another proposal was submitted at the request of the Alcoa Foundation by the water management authorities in Hungary and in Romania in 2003. The consequent projects facilitates the procurement of modern equipment to help define microbiological, biological and chemical elements/parameters for the environmental laboratory of the local branch (Oradea) of the National Administration “Apele Romane” in Romania.

Guidelines for Business Cooperation (PDF, 135KB)

Guidelines for cooperation and relation with business and industry
Document No.: IC/095 Version: FINAL

MoU between ICPDR and Coca-Cola (DOC, 196.5KB)

Memorandum of understanding between ICPDR, Coca-Cola Company, Coca-Cola HBC
Document No.: IC/096 Version: FINAL


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Last Edit: 2009-07-29